kaizenprint.co.uk have once again left their competition behind when it comes to bringing a quirky design to the Northern Irish public.
Based on the novel, 50 Shades of Grey, the kaizenprint.co.uk design and marketing team have brought to life, literally 50 shades of grey and plastered it on billboards and adshels all across Belfast and the rest of Northern Ireland.
Clearchannel NI who are the suppliers of Adshel bus shelter advertising provide the following size guide for their product as:
Dimensions
1800 mm x 1200 mm
For the majority of printers, this sizing is too large for their wide format printing, with the majority printing only up to a maximum 900mm width. However, kaizenprint.co.uk with the recent introduction of their Roand 540v SP printer have a maximum print width of over 1350mm ensuring the perfect Adshel poster printing service.
The specification for the posters printed by kaizenprint.co.uk differ depending on the use by their clients, however as a general rule of thumb paper weight is between 120gsm and 180gsm. From their experience of such print over the last four years, a matt coated poster paper, is the most suitable paper, as this affords a little bit of glare reduction over gloss and silk papers, which is especially important in sunny places or during the summer months thorughout Northern Ireland.
When designing your poster for outdoor advertising, there are many key things to consider.
1) Less is more
I know we say this over and over again, but with Adshel Adverts are usually seen when driving, you have even less time to make an impression to your customers. So keep your message short, sweet, but long enough to cover the main points (like a mini skirt!).
2) Get your message across in 5 or less words
For the exact same reason as above, getting your text as succint as possible, ensures your audience can digest the information and remember the key points. As you can see from the kaienprint.co.uk example, they haven’t followed their own point, but never fear
3) Make sure your design is of the highest quality
Shoddy in-house graphic design might get the odd sales presenter or flyer knocked together, but when your advert is out there for the world to see, do you really want little Jimmy with his copy of photoshop bringing your message to the rest of the world? I think not! And while your at it, get the design team to bring together your latest flyer printing project
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