Business people and marketers alike are looking for the most effective marketing tools to utilise within their business and marketing plans. By using such tools, they aim to increase their sales and marketing results which will bring in additional or new revenue streams. By making use of brochures, cards, banners, flyer printing and postcards such people will be utilising the most cost effective ways to target new business. However many folks believe that where offline marketing is concerned, costs can spiral and so it is prudent to point out that even without access to cheap flyer printing, which is being offered by many printers at the minute, you can still make a huge impact for a very small budget. Please do bear in mind that cheap doesn’t necessarily equal quality, so when buying flyers, it’s best to use a reliable printing company.
Some printers gain economies of scale by using high tech machinery and a process known as batching,which is ultimately combining many orders to spread the initial setup costs. This makes the printer ultra efficient and the print process twice as effective, which brings your cost down and speeds up your order. At kaizenprint.co.uk we have found that they offer a wide variety of flyer printing sizes to suit all business needs. We have attached a few samples below
· A2 (420mm x 594mm)
· A3 (297mm x 420mm)
· A4 (210mm x 297mm)
· A5 (148mm x 210mm)
· A6 (portrait/landscape)
· A7 (74mm x 105mm)
· 130gsm gloss or silk
· 170gsm gloss or silk
· 350gsm silk
Depending on your flyer size, whether its an A2 flyer for placing outside at events or on an A-board, or its an A7 flyer whose sole purpose is to inform people of your new shop as cheaply as possible, batching the flyers together on a single sheet is the most efficient printing method available. Each flyer brings a potential customer closer to your business and by spending the time and effort getting the design and print right, each little bit of paper can become a highly skilled sales person for your business.
Flyer printing isn’t easy to get right and many people do believe that they are infallible with their design and print skills, btu a true test is to find a company with past experience, and the drive to continuously bring together ideas for your business in a cost effective way. Whether you need an A4 folded flyer for a takeaway menu or an A6 postcard for a club flyer, each should be individual and unique to your business.
Marketers and business people are usually terrible designers. But they know their business inside out and it’s this knowledge that can help your design team put together the finest and most appropriate flyer designs. By telling your designer what you like and equally as important, what you don’t like, they can craft a flyer to suit your tastes and business ideals in a very quick manner.
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