Designing a great looking flyer takes time and effort. But once you’ve finished all that, how do you go about making sure the right people see it? From printing the right amount to investigating the best places to put your flyers, we’ve got a great range of tips to make sure the right people get the message:
The audience
The first thing to do is think about who you are targeting. Where are they likely to spend their free time? Where do they shop? Do they attend any specific community events, groups or meetings? For instance, if you were targeting parents of primary school aged children, you would try to have your flyers distributed at a parents meeting at the school. Another great idea is to have your flyer distributed inside a goodie bag at a special event that your target audience is attending.
Be organised
Once you know who you want to target and how you think you may go about it, you need to really begin thinking ahead. If you use the above example, the parents meeting may only be held once every two months and if you’ve missed the last one and the next one isn’t until after your event or business promotion is over, then you’ve missed out on that opportunity. You also many be required to book space on bulletin boards and other areas in which you want to have your flyers displayed. Gather all of this information together well in advance to avoid missing out and create a timeline for distribution deadlines.
Stay alert
Keep an eye out for any flyers you see. Are they relevant to your target audience as well? Consider every location you come across if you see relevant flyers on display. Enquire as to how much the fees are for displaying in different areas too. Some may be more expensive than others but might prove to be more successful at the same time.
If you’re not sure, always ask
The last thing you want is to have your posters ripped down and destroyed by a disgruntled shop owner. If you are unsure if you can put a flyer up in a particular location, it’s always a good idea to ask.
Timing
How much time will people need to prepare and buy tickets for the event you are promoting? Putting up your flyers at the right time can mean all the difference between a large turn out and a dismal crowd. Plan your distribution dates carefully.
Printing
Allow yourself plenty of time for the flyers to be printed. If you allow for printing delays and extra long sign off periods from managers then you won’t be stressing out that the flyers won’t be distributed in time.
Once you’ve got your http://kaizenprint.co.uk/product/flyer-printing services sorted, you need to plan ahead and organise just how you will be distributing your flyers. I hope our list of tips has given you some useful ideas for just how to ensure the right people see your flyer.
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