Advertising and marketing flyers can be one of the most cost effective ways to promote your business. Before forming a distribution strategy for your flyers, it’s important to first ascertain what results you are aiming for. Also it is essential to determine how you will use the flyers to attract the reader to your product and service.
Unless the flyer grabs the reader’s immediate attention in seconds, you will probably be wasting your hard earned marketing dollar, as it will most likely end up simply as trash or, more optimistically, recycling.
Once you have the flyer printed and ready for distribution, you will need to work out the best way to deliver the promotional material so that you achieve a fast return. One low cost way of having your flyers distributed is to create a good rapport with the local postie and try to persuade him to deliver your flyers during his mail run.
Use your satisfied clients as referral points. If they are happy with your product or service, ask them if they would assist you by circulating your flyers among their close friends too. Bars and restaurants can be great places to leave flyers for maximum impact. Look for other places where people have to wait for extended periods, such as a hospital.
If you choose to pay someone to distribute, students are always a great resource.
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