I’ve realised that I’m a bit slow on the uptake as my research has told me that this advertising campaign has been around since last year. May be it’s only just reached Putney where I saw it recently.
Regardless, my advertising love this month is showered on a poster advertising campaign for HMS Belfast. For those of you who aren’t familiar with the vessel, it is a museum ship which is operated by the Imperial War Museum and moored on the River Thames near Tower Bridge.
It is definitely a London landmark but to be honest never fills me with inspiration. I have not felt compelled to visit during the five years I have lived in London despite my love of boats and it’s the last place I would think of to take children.
However their poster advertising caught my eye and turned my head.
The concept of the campaign was to reveal the many levels of fun to be had onboard HMS Belfast and to highlight some of the more quirky facts about life below deck. The illustrator, Frances Castle, via the design consultancy NB: Studio, was given a brief to produce artwork for a year long advertising campaign which needed to appeal to children. The illustration had to feature the ship itself, against a sunny London scene including Tower Bridge behind and include some details of below deck, incorporating actual photographs for flyer printing (http://kaizenprint.co.uk/product/flyer-printing)
I think the outcome which has been used on station posters, leaflets, on-site display adverts, e-flyers and print adverts is really effective. It takes a dour old ship and brings it to life, giving a sense of adventure that will capture the imagination of both kids and their parents.
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