Everyone knows that promoting your event in the right way is the key to its success. Here, we’ve listed the top three things that will help to ensure your event is jam-packed with attendees. From flyer printing to sending out a press release to local media and trade publications, we’ve got the important tips no event organiser should miss:
Know your attendees
Of course, one of the first things to do when organising an event is list the purpose of the event and the outcome of holding it. Look at what the advantages are for attendees who come to the event. Think about what you need to do to make sure you get the right amount of people. Sometimes the best way to get people to an event is to have a relevant inspirational guest speaker. Another great way to pull a crowd is to make the event as fun as possible with free activities for people to enjoy.
Above all, the event should be interactive. People should see it as a chance to either network, learn something new, experience something or all of the above. Most people will not see the appeal in an event in which they will simply be ‘talked at.’
Utilise free publicity
PR is the way to go for any event and while there is obviously room for a decent marketing budget to push the event, it’s also important that you utilise free publicity as much as possible. Have a press release written up and submitted to all relevant publications, radio stations, television stations, web news portals and bloggers. Take the time to personally email as many contacts as you can about the event. You’d be surprised at just how much free publicity you can get from a simple, well written press release.
Another avenue to explore is social networks. Blog about the event, put it on Facebook, tweet about it. Leverage your social network presence to promote your event.
Using the right materials to promote your event
You need to think about how you will go about advertising your event in the traditional sense. Depending on the type of event you are running, you may want to create a number of different poster sizes to be displayed on telegraph poles and other high visibility areas. You may want to create an invitation to be mailed out to potential attendees or distribute a number of flyers to promote the event.
The best thing to do first is to find a business that offers you a number of different printing services. If you get all of your printed done with the same people, not only is it easier, it also means you are more likely to get a great deal on all of your printing costs.
Promoting your event shouldn’t be a stressful task. I hope our list of tips has given you some useful suggestions that you can utilise the next time you are organising an event for your business.
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