There is no denying that advertising permeates everyday life. Millions of dollars are invested in advertising campaigns to increase sales or promote new products, and print advertising continues to offer many advantages for small and large businesses.
Print advertising offers permanence. Ads remain in circulation as long as a publication remains in circulation, and publications such as magazines and newspapers tend to stay in homes and offices for quite some time.
Such potential longevity is not available from other methods of advertising.
When high-quality, reliable content is consistently delivered through print publications, credibility is developed. When it comes to print advertisements, readers apply the credibility that is fostered through the quality of content and translate this to the advertisements.
Evidence shows that print advertisements (especially magazine advertisements) deliver results. For small businesses, print advertising can maximise return on investment as it often outperforms television and e-based advertising.
Engagement between advertisements and their readers is often maximised with the use of print advertising. Print advertising makes it possible for pages to be turned, material and choices made about what to read and how to respond.
Source: www.smallbusiness.chron.com/advantages-print-advertisements-17857.html
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