Here are some simple techniques that can be used to make your promotional flyers stand out, attract attention and prompt a call to action.
While the use of colour is essential, using many different colours often detracts from the message. It’s a good idea to focus specifically on colours that are in your company’s logo or colour scheme. Make sure that you use a contrasting colour to highlight important points.
As the saying goes, a picture in advertising can be worth a thousand words, so always consider the importance of a striking image such as an interesting drawing, picture, graphic or cartoon. Make sure its meaning is clear and relevant.
When including text, always begin with your strongest points. The headline is the first thing that will grab peoples’ attention so make sure that you use attractive trigger words. These include words like “Free, Bonus, Save, Guaranteed, Easy, Win, Limited, Exclusive,” and more.
Include an offer to give people something to respond to immediately. For many services it may be appropriate to offer a free report as people like to know more about the product or service they are buying. Try to avoid using a straight discount and consider offering a free trial or a value-added offer such as buy-one-get-one-free.
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